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The Diamond Ateliers was founded with a rebellious millennial spirit and a lofty objective: to offer designer bespoke rings at a revolutionary price in the leanest possible way.
Every idea starts with a problem. Ours was simple: Diamond rings are too expensive and the way consumers purchase has remained the same for too long. As a 3rd generation manufacturer, I have seen our retail clients make a 70-100% markup on goods we have sold them. Some of my friends have bought from retailers and they paid a price much higher than it can be. While it is a once-in-a-lifetime event and you can’t put a cost on love, what if there were options to reduce that cost?
It turns out there was a simple explanation. The jewelry industry is held back by retailers that have to keep prices high to ensure that their retail cost, salespeople and marketing are covered. Those beautiful retail shops you see at Orchard Road are at least $50,000 a month! So how else can they cover the cost and make a profit without having a significant markup?
We started Diamond Ateliers to create an alternative. We know there are already e-tailers, but this is what is different – it is the first business for consumers to have a direct connection to a world-class manufacturing business that has been supplying retailers globally for decades.
By circumventing traditional channels, designing rings in-house with our world-class established manufacturing business, and engaging with customers directly at our new office at Tripleone Somerset (it is convenient too!), we’re able to provide higher-quality, better-looking rings at a fraction of the market price. It is simply the leanest possible method.
We believe that buying rings should be easy and fun. It should leave you happy and good-looking, with money in your pocket.
We also believe that there is a better way to buy high-quality bespoke rings.
There’s nothing complicated about it. Beautiful high-quality bespoke rings, greater value for consumers.
Traditional jewellery retail markups are often 8-10x the cost of production.
We don’t think that’s fair and it is completely unnecessary in the 21st Century.
By delivering rings direct to your doorstep, we’re able to offer one-of-a-kind diamond rings at a fraction of the price of traditional designer rings.
Unit 321 @ Spaces @ Tripleone Somerset